Commercial · Lifestyle · Product — Toronto

Brands,
shot like
films.

Ecommerce, lifestyle & campaign photography for brands that want to be felt, not just seen.

Start a project →
A couple beside an electric motorbike under blazing autumn trees, shot on warm film
Beachman · autumn campaign — Portra 400

Anyone can take a picture of a product. The goal is making someone want it — the cold can, the open road, the friends who showed up.

01

Ecommerce
& Brand Campaign

Clean, sellable frames for the product page — and the full campaigns behind them. One shoot per tile; click into any of them.

A Beachman '64 with a vintage helmet parked under the palms in Costa Rica BeachmanCosta Rica · 2024 A man on a dock wearing the Beachman waxed-canvas duffel on his back BeachmanWork Shirt & Backpack · 2024 Close-up of the Steam Whistle-painted Beachman tank against a brick wall Beachman × Steam WhistleGiveaway · 2024 A swimmer climbing onto a Vilebrequin-print Beau Lake paddleboard in clear water Beau LakeSummer on the Water · 2024 Beau's Lug Tread 12- and 24-packs stacked on a wooden shelf against brick Beau's Brewing Co.Lug Tread Summer · 2024 Friends goofing around on a sunny park lawn with Lug Lite in hand Beau's Brewing Co.Lug Lite Summer · 2024 A Beachman parked kerbside beneath an autumn tree, shot on film BeachmanOrange Stripe Fairing · 2025 A woman in a Muskoka chair by the trees, Steam Whistle in hand Steam WhistleAt the Cottage · 2025 A hand pulling a Steam Whistle can from the fallen leaves Steam WhistleFall Pilsner · 2025 Three friends mid-cheer over pizza, popcorn and Steam Whistle on game night Steam WhistleSuperbowl Night · 2025 A Steam Whistle case riding a co-branded Beau Lake paddleboard on the water Steam Whistle × Beau Lake2025
By client → Beachman Steam Whistle Beau's Beau Lake Blundstone
02

Lifestyle

People, places, the good day out. Capturing candid energy that makes a feed feel like a place you'd want to be.

Two riders in cream helmets on a Beachman bike along the California coast, one filming on a camcorder BeachmanCalifornia · 2024 A couple playing cards over drinks at a warm living-room table BeachmanPlaying Cards · 2025 A couple with a Beachman scrambler on the bluffs above the lake Blundstone × BeachmanLifestyle Campaign · 2025 Three friends lounging on a sunny dock at the lake PersonalCottage Getaway · 2025 Eric Shiozaki filming beside a 4x4 with a motorbike loaded on the back PersonalEric Shiozaki Samuel in a fisheye portrait outside a sculptural white building, shot on Kodak film PersonalSamuel · 2024 A camper in a beanie by the fire with a Steam Whistle pilsner, deep in the woods Steam WhistleCamping in Temagami · 2025 A woman in a leather jacket carrying a Steam Whistle 12-pack under her arm Steam WhistleFall in the City · 2024 Friends holding Steam Whistle cases at a house party, surfboard on the wall Steam WhistleSummer Sessions · 2024 A woman in a denim dress and heeled black Blundstone Chelsea boots seated on outdoor steps BlundstoneFall Campaign · 2024
By client → Beachman Steam Whistle Blundstone Personal work

“We briefed him on a product shoot and got back a campaign. Half the gallery went straight into live advertising campaigns, and the launch hero is still our best-performing creative.”

— Ben, Beachman

The Studio

Based in Toronto.
Shooting everywhere.

A Toronto photographer with a film-forward eye, I shoot lifestyle, product, people and full campaigns for brands that want to be felt. Most days that's the GTA; other days it's wherever the brief lands — Palm Springs, Costa Rica, a lake in Temagami. Warm and unmistakably human.

  • Services Ecommerce · Lifestyle · Brand & Campaign · Product
  • Formats 35mm & medium-format film · Digital
  • Based Toronto / GTA — available worldwide
  • Select clients Beau's · Steam Whistle · Blundstone · Beachman · Beau Lake
Yair Martinez with his camera beside a 4x4 loaded with a motorbike
Yair, on the job.

Let's work

Let's make
something worth
wanting.

Toronto, ON  ·  @mtz_9