Commercial · Lifestyle · Product — Toronto

Brands,
shot like
films.

Ecommerce, lifestyle & campaign photography for brands that want to be felt, not just seen.

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A couple beside an electric motorbike under blazing autumn trees, shot on warm film
Beachman · autumn campaign — Portra 400

Anyone can take a picture of a product. The job is making someone want it — the cold can, the open road, the friends who showed up.

01

Ecommerce
& Product

Clean, sellable frames for the PDP and the grid. Packaging, beverage, footwear, interiors — product that still feels human.

Beau's Lug Tread beer cases stacked on wood against a brick wall
Beau's Brewing Co. · packaging
Person on a Toronto park bench wearing Blundstone boots, holding a film camera
Blundstone · street
Steam Whistle pilsner poured into a branded glass on a wood bar
Steam Whistle · the pour
Hand cracking open a Steam Whistle can beside a pizza box
Steam Whistle · friday night
Cozy cottage interior styled with beer and warm holiday light
Holiday at the cottage · interiors
Hand carrying a Beau's Lug Lite case across a sunny park
Beau's · Lug Lite
Beau's beer enjoyed outdoors at Trinity Park
Beau's · in the park
Person on a lakeside chair opening a Steam Whistle can in Temagami
Steam Whistle · Temagami
02

Lifestyle

People, places, the good day out. Casting and candid energy that makes a feed feel like a place you'd want to be.

Friends sitting on a grassy hill overlooking a racetrack on film
Mosport · race day
Two riders on a beach with an electric motorbike
Beachman · two-up
Group of friends laughing on a park bench with drinks
The crew · Portra 400
Friends clinking cans, shot on a disposable film camera
Cheers · disposable
California beach scene shot on Cinestill 800 film
California · Cinestill 800
Couple toasting drinks in golden hour light on 35mm
Golden hour · 35mm
Trinity Bellwoods party scene shot on a fisheye film lens
Trinity Bellwoods · fisheye
03

Brand
& Campaign

Full campaigns, on location. Concept to capture — the hero shots that anchor a launch, a homepage, an out-of-home buy.

Green Beachman electric scrambler motorbike in dense forest
Beachman · Scrambler
Rider in Blundstone boots on a green Beachman bike by the water
Beachman × Blundstone
Beachman bike parked on a Palm Springs street lined with palms, shot on Kodak film
Beachman · Palm Springs
Couple riding a Beachman bike past a quarry on a summer day
Beachman × Blundstone · the quarry
Beachman bike on a Costa Rican beach beneath palm trees
Beachman · Costa Rica
Detail of a Beachman bike with a vintage helmet by a stone house
Beachman · Cappuccino
Couple riding a Beachman bike through a colourful city street
Beachman · the city
Beachman apparel — model in a blue tee carrying a waxed canvas bag at a dock
Beachman · apparel

The Studio

Based in Toronto.
Shooting everywhere.

Yair Martinez is a commercial and lifestyle photographer working between Toronto, the GTA, and wherever the brief lands — Palm Springs, Costa Rica, a lake in Temagami. He shoots product, people, and full campaigns with a film-forward eye: warm, grainy, and unmistakably human.

[ Placeholder bio — swap with Yair's words, headshot, and any testimonials. ]

Let's work

Let's make
something worth
wanting.

Toronto, ON  ·  @mtz_9