For Brands · Ecommerce · Lifestyle

One green can, a lot of ways to enjoy it

One green can, a lot of ways to enjoy it. Studio-clean pours for the storefront and looser, warmer frames — pizza on a Friday, a dock in Temagami — for the feed.

  • Client Steam Whistle
  • Services Ecommerce · Lifestyle
  • Location Toronto · Temagami
  • Shoots 8

Camping in Temagami

2025

A camper in a beanie by the fire with a Steam Whistle pilsner, deep in the woods
Camping in Temagami · 2025
Two cans meeting over the lake in a cheers
A pair of cans propped on the rocky shore among ferns
Reaching for a cold one beside the camp chair
Cracking a can in a Steam Whistle crewneck at the campsite
A long drink facing the open lake in a bucket hat
An afternoon nap in the hammock, cap over the eyes
A ballcap hung on a branch, camp carrying on behind
A can in hand at the water’s edge beside the camp chair

Fall in the City

2024

A woman in a leather jacket carrying a Steam Whistle 12-pack under her arm
Fall in the City · 2024
A couple heading home through downtown, tote over the shoulder
The green 12-pack held up against the brick warehouses
Friends walking the city street, boxes in hand
Carrying a 15-pack through downtown in a plaid jacket
The 24-pack under an arm along the brick wall
Crossing at the streetcar intersection, case in hand

Summer Sessions

2024

Friends holding Steam Whistle cases at a house party, surfboard on the wall
Summer Sessions · 2024
The living room raising their cans at once
Everyone around the coffee table, green cans everywhere
A table game getting competitive, pilsners in play
A steady-hands game built from cans and a bottle

Giveaway

Beachman × Steam Whistle · 2024

Close-up of the Steam Whistle-painted Beachman tank against a brick wall
Giveaway · 2024
The Steam Whistle green Beachman outside the brewing roundhouse
The custom bike beside a matching vintage green pickup
The hand-painted tank and '64 badge up close
The 100% Electric fender detail on the collab build

At the Cottage

2025

A woman in a Muskoka chair by the trees, Steam Whistle in hand
At the Cottage · 2025
Arriving at the glass cottage, case and weekender in hand
The green case carried in with the duffels
A first bottle on the lawn chairs outside
A bottle passed from one hand to another
Pulling bottles from the case beside the Muskoka chair
Green bottles buried in cooler ice
A smile from the Muskoka chair, bottle in hand
A bottle dangling easy off the chair arm
Drinks at the water in the dockside chairs
A quiet lakeside sip from the plaid lawn chair

Fall Pilsner

2025

A hand pulling a Steam Whistle can from the fallen leaves
Fall Pilsner · 2025
The 24-pack sitting in the leaf-covered lawn
A leather-jacket hand holding a can among the leaves
Sitting in the leaves with a can, sneakers crossed

Superbowl Night

2025

Three friends mid-cheer over pizza, popcorn and Steam Whistle on game night
Superbowl Night · 2025
The couch crew with pizza, popcorn and bottles for the game
The spread from above — pizza, chips and a cold can
Cans cracking open over the snacks
The fridge door stocked rows-deep with green cans
Two cans meeting over the pizza box
The 12-pack landing on the table mid-game
A can standing tall on the pizza box

Steam Whistle × Beau Lake

2025

A Steam Whistle case riding a co-branded Beau Lake paddleboard on the water
Steam Whistle × Beau Lake · 2025
Carrying the Steam Whistle board across the lakeshore lawn
Paddling the river standing on the co-branded board
The Steam Whistle × Beau Lake ankle leash strapped on
Board and case leaning on a chair by the deck

Placeholder copy — Yair to confirm the campaign story, shoot dates, and credits.

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